So, trying to will your book into viral popularity is like the guy I saw driving down the freeway with a mattress strapped to the top of his car and one hand out the window, as if he could stop a freakin’ mattress (read: fluffy, spring-loaded SAIL) from flying off his car.
Dear n00b social media adventurer, the lands of Facebook are plagued with bad videos and oversharing. It is your solemn duty to post something funny, witty, and concise, and acquire 10 likes. Good luck.
Needless to say, juggling the two roles is going to be difficult. They’re two sides of the author-coin. Why, cruel world, do you insist I use both hemispheres of my brain?!?